The Webster SOHO

The Webster, located in the downtown Soho area of Manhattan, is the fifth retail store for this luxury retailer headquartered in Miami.

As the result of a fire at some point in its history, the original four-story historic structure built in 1878 had been reduced to two stories. The new construction, designed to feel like a cozy dwelling, now stands six stories, the result of a four-year restoration endeavor by The Webster's founder Laure Heriard Dubreuil.

The project added three floors of high-end retail and office space at the plane of the existing façade, with a sixth-story penthouse corporate office set back fifteen feet to accommodate an outdoor terrace. Enough historic fabric and detail was retained in the existing two-story building to restore the cast iron elements and allow replication of the façade on the upper floors. The cornice is modeled after neighboring buildings of the time period. 

In addition to being approved by NYC Landmarks Commission, the project entailed preservation of the existing two story cast iron facade, extensive underpinning, installation of a cafe, high-end MEP and unique interior finishes throughout.

This article has more historic photos and details about the landmark's structure.

The NY Times covered the retail project with this in-depth article.

Project Details


The Webster Miami

Property Address:

29 Greene Street
New York, New York

Project Size:

15,000 square feet

Project Value:

9 million

Completion Date:

Fall 2017


Gertler & Wente Architects

Services Provided:

General Contracting

Project Type:





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